This project was born from a shared vision with the client: creating packaging that truly reflected the brand’s playful and indulgent spirit. We wanted something that would not only protect the product but also instantly capture people’s attention on the shelf and spark their curiosity.
I designed a series of bold, colourful illustrations that give each cookie its own little story, transforming a simple treat into an emotional experience: a smile, a comforting break, a playful moment in the day.
The packaging stands out thanks to its vibrant colours, eye-catching graphics, and witty, lighthearted messages. Each box becomes a small, joyful object that invites people to stop, look, and smile — turning the act of eating a cookie into a moment of happiness.
Project team
Mario Cavallaro, creative director at nju:design
Federica Caputo, designer
Category Packaging
Client Gustificio
Date 2025
