Le Polveri is a distinctive brand of natural spices originating from southern Calabria. I took charge of crafting the typographic logo and designing the packaging, aiming to infuse a tactile connection with the culinary experience. The innovative touch lies in extending the final parts of the letters, mimicking the act of spreading spices on plates in neat rows. The packaging, cleverly structured as a tube housing small containers, not only enhances practicality but also offers visual allure. Each product’s cap proudly displays the spice name in a unique typography, adding to brand recognition and aesthetic cohesion.
This endeavour was a collaborative masterpiece with nju:design, where creativity met functionality to capture the essence of Le Polveri’s commitment to quality and culinary tradition.
Category Packaging Design
Client Antiche Essenze
Date 2023
